A major new poll suggests voters across all UK constituencies—even those represented by Reform MPs—want closer ties with the European Union rather than the United States. This comes from a YouGov/Best for Britain mega-poll, which asked participants where the UK should focus its future trading relations.
Brits Unite on One Thing: Europe Over America
When asked to pick whether the UK should prioritise trade with the EU, US, China, Brazil, Saudi Arabia, or Japan, the EU always came out on top. Although the US consistently placed second, the difference was often stark:
- In 73 constituencies, the lead for the EU exceeded 50%.
- Overall, 46% of those polled want closer ties to our continental neighbours.
Reform MPs in the Spotlight
The poll’s biggest surprise? Even constituencies that opted for Reform MPs—known for their pro-Brexit stance—leaned towards the EU. That includes Nigel Farage’s seat in Clacton, which still chose Brussels over Washington.
- Clacton: EU scored 33%, while the US trailed at 30%.
- Boston and Skegness, held by Richard Tice, prefers the EU by 37% to 24%.
For staunch “will of the people” advocates, this data may be cause for reflection. Despite championing Brexit and praising US relations—some even linking themselves to Donald Trump—Reform MPs appear to stand in constituencies that disagree.
Even Pro-Brexit Areas Show Change of Heart
The narrow margin in Clacton (33% vs. 30%) still emphasises that, even in a deeply Brexit-minded region, voters would rather align with Europe. Best for Britain, which published the research, highlighted this sea change in thinking:
“Boston and Skegness received the highest Reform UK vote share in the 2024 election… but again, constituents favour prioritising the UK’s relationship with the EU by 37% compared to 24% for the USA.”
A Rallying Cry for a “Reset” with Europe
The government has already indicated plans to “reset” its approach to the EU post-Brexit. With Labour also keen to repair relations with Brussels, these poll results may embolden those efforts. For now, it appears that even in Reform strongholds, the public mood is swinging back towards Europe.
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