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Home » Gaming » PUBG Developer Unveils inZOI, a Life Simulation Game Powered by UE5 and Poised as a Rival to EA’s The Sims

PUBG Developer Unveils inZOI, a Life Simulation Game Powered by UE5 and Poised as a Rival to EA’s The Sims

'Do you have a life you've always dreamed of? Do you need a unique experience that blurs the line between reality and imagination?'

Jason Acuey by Jason Acuey
March 30, 2025
in Entertainment, Gaming
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At South Korea’s premier gaming event, G-STAR 2023, KRAFTON, the mastermind behind PUBG: Battlegrounds, made an official announcement about their latest project, inZOI. Described by many as a direct competitor to EA’s renowned The Sims franchise, inZOI is currently in its early development phase, offering players an opportunity to assume god-like roles within the game, granting them the ability to reshape the virtual world according to their desires and “experience endless new stories in various forms of life.”

The announcement trailer, viewable above, provided a sneak peek into inZOI’s features, showcasing the game’s characters, character creation tool, build mode, and an impressive Director’s Mode. The latter allows players to exert control over the in-game city, tweak weather conditions, and more, promising a comprehensive and immersive gameplay experience.

Additionally, the announcement disclosed that inZOI would harness the power of Epic Games’ Unreal Engine 5. This revelation implies that the lifelike graphics exhibited in the trailer and the accompanying official screenshots, provided below, might indeed be indicative of the visual fidelity players can expect in the final release.

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The translated description of the game invites players to bring their dreams to life: “Do you have a life you’ve always dreamed of? Do you need a unique experience that blurs the line between reality and imagination? In inZOI, you can freely control the world like a god and make your ideal life a reality. Rather than simply living the life given to you, become the protagonist who leads the life you want. It’s time to create your own story at inZOI, where infinite possibilities await!” As gamers eagerly await further developments, inZOI promises to deliver a gaming experience that transcends the boundaries of traditional life simulation games.

The Sims Franchise Set to Unveil Long-Awaited Multiplayer Feature in Upcoming Release

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Tags: inZOIThe Sims
Jason Acuey

Jason Acuey

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