Several Canadian provinces have taken US liquor off store shelves as part of retaliatory measures against Donald Trump’s tariffs.
It comes as Trump said he would temporarily spare carmakers from a new 25% import tax imposed on Canada and Mexico, just a day after the tariffs came into effect.
In response to the booze ban, Jack Daniel’s maker Brown-Forman’s CEO Lawson Whiting said Canadian provinces taking US liquor off store shelves was “worse than a tariff” and a “disproportionate response” to levies imposed by the Trump administration.
The Jack Daniel’s maker Brown-Forman’s CEO Lawson Whiting said on Wednesday Canadian provinces taking US liquor off store shelves was “worse than a tariff” and a “disproportionate response” to levies imposed by the Trump administration.
Whiting said on a post-earnings call: “I mean, that’s worse than a tariff, because it’s literally taking your sales away, [and] completely removing our products from the shelves,”
Canada hit back at the US and also imposed 25% tariffs on goods imported from the US, including wine, spirits and beer.
Wab Kinew
Manitoba’s premier Wab Kinew and his team decided to create a parody video as he pulled US alcohol from Liquor stores.
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